Be an Artisan, Be a Warrior

Imagination & Performance Coaching for Creatives


Welcome from Massimo

I am a Life Coach by vocation, an Intuitive Artist by passion, and a Project Director by trade.

My coaching mission is to fire your imagination to allow your heart to break open. And change your life, your career.

I offer a unique blend of Life Coaching, Visual Arts and Project Management, to uncover your true self, and get you in action on the road of your dreams.

Explore my offering of Creative Journeys, and feel free to get in touch. Let's talk.


Imagination Coaching

Be an Artisan

"Let the beauty of what you love be what you do" - Rumi

Create your own original work and have a career on your own terms.

Imagination will uncover fresh possibilities, focus will get you on the new path.

Performance Coaching

Be a Warrior

“The warrior protects and defends what is important to him.” - R.Moore & D.Gillette

Plan and execute your strategy with discipline and determination

Fight good fights in order to make the world a better and more fulfilling place for everyone and everything.

My Coaching Practice

Humanity, Creativity, Accountability

My Clients

Professionals and Creatives

  • Artists for Strategic Planning and Execution
  • Professionals for Career Change and Life-Life balance
  • Entrepreneurs for Innovation and Growth mindset
Linkedin Testimonials

Coaching Philosophy

People Centered

I follow the co-active methodology, integrating mind, body and soul. A humanistic methodology founded on the core belief that there is nothing to be fixed in a human being.

The currency of transformation is in the experience, feeling it in your heart.

Co-active method

My Principles

Action & Learning

Learning without action is just knowledge, action without learning leads to burnout.

Aim for the stars, walk on earth.

Pro Credentials

Certification and Experience

I am a certified co-active coach, the oldest coaching academy in the world, with overall 500 hours of training, study, and supervisions.

I have 34 years of international business experience, in international organizations. I coached, mentored and trained hundreds of people across all levels and cultures.

Linkedin Testimonials


Community Work

I volunteer by facilitating group coaching at the London Merton Libraries in support of my local community. Imagination Coaching accessible to everybody.


What People Say

"Massimo, your coaching style is unique, you are so gentle, kind yet challenging me to explore new ways of seeing the world. I see you as Massimo the Magician with a bags of creative tricks that unleashes our souls in a way unpredictable to ourselves" - RT, artist

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