About
My Story
I was born in the Venice area, with the rich tapestry of art and culture that defines Italy. I loved my education in classical humanities, however, my inner artist was blocked early on by negative feedback from my art teachers. I channeled that repressed creativity into a pioneering IT career. Entirely self-taught, I defied the conventional boundaries between the arts and technology, merging my understanding of humanity with cutting-edge IT solutions and leading with empathy large teams around the globe.
And my inner artist lived on feeding on my passion for photography. For me it's a state of creative flow, fully absorbed in the moment, framing the experience, and then having an opportunity to connect with others.
And then came another shift. The deep human experience gained from the cross-cultural work, triggered my inner call to move away from corporates to life coaching. It turned out to be a way of life for me, that helped me fully rediscover my inner creativity and flourish as an intuitive artist in parallel, working with charcoal in life drawing sessions and watercolours abstracts in my studio. It feels like the first 50 years of life have been about search, now it all erupts into creativity and art.
Coaching and Arts
Today I blend all my life experiences into my Imagination Coaching, including techniques like visualizations, drawing, collage, poetry, storytelling, improvisation, and embodiment. People coming to my sessions say it's a soul-opening experience, allowing them to dive into a state of flow to feel liberated, confident, playful, and in harmony.
It's a powerful two-way relationship that deeply influences my art, adding a layer of emotional depth to the abstract beauty of my drawings. My watercolours are inspired by the emotional and spiritual narratives shared by the participants in my working groups, capturing the essence of our collective human experiences—hope, resilience, curiosity, joy.
Being a coach and a facilitator also taught me to be brave and openly share my emotions. I enjoy meeting people and their energies where they are and communicate my art, telling stories of my practice, the techniques, and the connection to source, to being able to stay in a relationship with the viewer. It's about walking the coaching talk, to inspire the viewers to express their creativity without barriers or editing.
My Purpose
My Purpose, as both a life coach and an intuitive artist, means creating a lasting impact on the lives of others through my dual pursuits. As a coach, I am fulfilled when I see my clients navigating life’s complexities with clarity and courage. As an intuitive artist, success is reflected in my ability to convey deep emotional and spiritual emotions through my drawings.
Ultimately, success is about harmonizing these two passions—life coaching and intuitive art—into a cohesive journey that enriches my life and those I connect to.
Current Projects
I am launching the Imagination Studio, my permanent creative space at the heart of London. An exciting venture to create a sanctuary where individuals and small groups can explore their inner worlds, unlock their creative potential, and find balance and clarity through art and introspection. I want to collaborate with other artists and coaches to provide a multidisciplinary space, nurturing a community of like-minded individuals dedicated to develop their imagination.
Watch The Art of Change with Massimo
Energy in Motion
My personal art stems from the coaching journey, breaking open and free with permission to express all emotions.